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Traer welcomes new business

June 3, 2009
Traer Star-Clipper

By Tracey Peters

Copy Editor

There is a new business in town located at 604 Third Street.

Article Photos

Shawn Larmore fills out orders at his new business located in the former Ernie’s Plumbing and Heating site.
Photo by Tracey Peters

Owner and operator, Shawn Larmore has moved his already established business from his home to the building that formally housed Ernie's Plumbing & Heating. This allowed for extra room and a more efficient work area.

Primetime Sportswear specializes in custom screen printing and embroidered attire for schools, businesses, organization or personal.

After working at Craft Cochran for fives years, that's when Larmore decided he wanted to own his own business, working with apparel and sporting equipment.

Larmore is also a sales representative for Decker Sports located in Mason City which covers a large area of Iowa, including 46 schools that Larmore supplies sporting attire to. There is in house stock including North Tama Redhawk apparel and a variety that can be ordered to your needs.

Hours at PrimeTime Sports are not established at this time. Larmore does have three contracted embroidery employees and does have plans to hire full-time staff in the future.

For now you can stop in or call 478-8818 or 319-269-9882. You can also check out Primetime Sports at



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