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Chamber of Commerce promotes local events through flyers

April 30, 2018
CJ Eilers - Editor ( , Traer Star-Clipper

The Traer Chamber of Commerce is trying a new method of informing residents of local events through a simple, yet effective method: flyers in the businesses that make up the chamber.

"Bev Espenchied actually brought a flyer from another city a few months ago and recommended we give this a try," Chamber President Ashton Wilson said. "I thought this would be a great idea, so I took it upon myself to head the creation and see how it goes."

Using funds raised through membership fees and cost effective printing, Wilson created their first flyers for April and May available at businesses and Municipal Hall. According to Wilson, summer months will feature their own individual flyers because of the large amount of events in June, July and August. In the winter, months may be combined again depending on feedback from businesses.

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"Basically, these flyers feature any event the school, any of the chamber members, groups in town, anything I can get my hands on," Wilson said. "We get these out to the businesses and hope people will see them. Any business that wants to put an event can and people will know about it."

Wilson also adds that the events will change by season due to some months featuring more frequent events from the Traer Golf Course, Fox Ridge Winery, or the Traer Public Library.

"My hope is to expand this flyer, because I really had to reach out quite a bit," Wilson said. "I hope in the future businesses will come to me for events. I already told businesses I would like their June activities to me come May 15 so I have time to print and get them out before June 1. We want this to be more than chamber businesses. Any event would be nice to have for reference."

While the Chamber of Commerce is active on Facebook and social media, Wilson explains that certain generations may not be online to check out their promotions and feels the flyer provides the best way to get the word out to everyone in the Traer community.

"We have had all positive feedback about this flyer," Wilson said. "I haven't gotten any recommendations yet, but I have heard from businesses that I have these at that people love them. I hope it's a good thing because it takes a lot of time and effort."



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